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Meet Graciela Ronconi of Vendima (anyone want to edit this poorly-lit video for me? :)
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Besides Graciela and staff's friendly vibe, what I love best about Vendima is that they carry new vintage-inspired pieces as well as the real thing. Sometimes your favorite look just can't be found in a certain kind of pattern or color or size and you've gotta do a little "cheat." Can you guess which of the menswear coats in the photo showing two of them side-by-side in the column over there on the right is the real vintage and which is the new, vintage-inspired piece?

Vendima carries Classic Hardware jewelry, which looks and feels like old Bakelite (see photo at right), shoes, coats, dresses, skirts and menswear that are reminiscient of 40s and 50s styles. Some of the new retro offerings include designs by local peeps Brown Sound, Sailor Jerry (did you know he was a real tattoo artist in the 30s and 40s? Yep he was, and you can get stationery here with his tattoo art as well as menswear sort of bowling shirts), Lucky 13, Rock Steady, and beau bois.

Graciela Ronconi moved to this primo spot (right next to Peasant Pies near the MUNI 24 bus line) and changed the store name to Vendima (which means "vintage" in Portugese) after 11 years at "Guys and Dolls" in a lesser-traveled Noe Valley location. She buys clothes from the public--you can call to set up an appointment to sell your duds--and from trade shows and wholesalers who scout and buy all over the country.

Winona Ryder shops here and scouts from Louis Vuitton, Burberry, and Ralph Lauren regularly check out the offerings for inspiration. I was digging the partytime Jackie O. looking metallic-threaded tweedish dresses with matching coats and if I didn't already have a couple sets from Aunt Esther I would have indulged.

In the far back of the store you can find gifts and the ever-popular sales rack; a sweet selection of vintage plastic baby clothes hangers were going for $2.50 each and some lovely dresses were marked way down (see photos at right).

Graciela is a gracious gal with a real vintage flair; let her style your vintage look.
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Monday-Friday 11-7pm; Saturday/Sunday 11-6pm
Don't miss the end-of-season sales!
(415) 285-7174

Photos:

Maps:

Go Thrift!, Where'd ya get that?, Vintage Clothing und Costumes, popular places, San Francisco Treats

Tags:

local designers , vintage , shoes , retail , california , san francisco , designer , reconstructed , noe valley , menswear , rockabilly , vendima , vintage inspired , bakelite , graciela ronconi , guys dolls , classic hardware , brown sound , sailor jerry , lucky 13 , rock steady , sound girl , beau bois , pinup girls , CLOSED