Description:
Based in Atlanta, started in Winter of 1992 to cater to the underground scene of independent music. Its roots were in the new sub-culture rising in the 90s. Many of musical genres, such as hardcore, math rock, and emo, were difficult to find in an average record store. It was started by Gavin Frederick who was a radio dj for Georgia Tech. He would play many obscure bands that were not played on popular radio stations.